Well, my blog’s first birthday has come and gone and as much as I had hoped to come up with a brand identity by that time – I didn’t, and that’s okay!
My Blog as a Creative Escape
I started this blog as a creative outlet in the summer of 2019 and it’s been a real grounding force for me over the last year and change. I don’t talk about my personal life too much on the blog (rather, the blog helps me to focus on other things as a welcome distraction) but it’s been a chaotic last year and a half even before this global pandemic emerged. This blog has given me an outlet to channel my creative juices and to get my mind off the problems and stresses of the day-to-day.
It’s difficult to brand a creative outlet right when you launch it because, honestly, you don’t know where it will take you. I had originally envisioned this blog as being more of a health and wellness, and sometimes food-oriented space. As I’ve written and logged nearly 100 posts over the last 14 months, I’ve realized that my areas of real passion are sharing about other topics such as our new home and environmental habit shifts we’re making.
A New Look!
After more than a year, I feel like I’ve begun to understand the personality of my writing and the themes that it encompasses. Only after getting to “know” my brand, did I feel comfortable beginning to assign colors and images to it.
Next Steps and Other Changes
I know that if I want to continue with this blog moving forward (which is both a financial investment and a major time investment), I need to give it a more cohesive and professional look and feel. I hope to (in the future) recoup some of my investments through some limited monetization – but do so in a way that doesn’t feel like I’m shilling, and do so only through partnerships with companies and brands I really believe in.
On that note, I want to steer clear of companies and brands that don’t align with my values. A big one is cutting ties with Amazon. Amazon Prime has been a major convenience offering during COVID-19, but I don’t align with the company’s values and have recently cancelled my Prime subscription. I’m not going to be linking to products on Amazon moving forward, but the links on my old posts will remain.
I want to partner with competitors (small-scale) to Amazon, such as Etsy shops and online retailers that support independent shops (such as Bookshop.org). These changes may not seem super noticeable, but I feel that these changes are important to me as I seek to have my blog (as a business and creative venture) be authentic to who I am and to my values.
If I decide to make other major shifts, I hope my small-but-mighty band of readers knows that they can trust me to be transparent and honest. I so appreciate the followers I have who embrace my content and encourage me to continue this creative endeavor.